During FY16, Mirvac launched Nudge by Mirvac, the Group’s very first sustainability film festival and a targeted initiative to help educate one million people by 2020. With over 100 entries from across student and open categories, the competition was a huge success.
Nudge by Mirvac was an initiative with major sponsor, Qantas, and the films were judged by a
panel that included author, media personality and member of the NSW Climate Change Council, Adam Spencer; social entrepreneur and DoSomething founder Jon Dee; Cool Australia founder and CEO Jason Kimberley; Mirvac Group General Manager, Sustainability & HSE, Paul Edwards; and Qantas Group Manager for Carbon Strategy, Megan Flynn.
Budding film-makers were invited to ‘Nudge a Neighbour to Change a Behaviour’ by submitting a three-minute film on the theme ‘Reimagining Resources’.
Lana Taylor, the 10-year-old winner of the Student individual category, produced the film ‘Nature Heroes’, which brilliantly depicted a superhero saving the world by switching to reusable shopping bags. The Student group category was won by students from Main Upper Arm Public School in Mullumbimby, New South Wales, who created a musical to raise awareness on the responsible use of energy and resources. The winning film in the Open category came from Sophie Matterson of Adelaide and Angus Kennedy from Sydney, who highlighted the issue of coastline pollution with their documentary ‘Trash Tribe’.
While this was only the first year of Nudge by Mirvac, it’s clear that the competition is a great means of engaging and educating people about sustainability. While a three-minute film might not seem like much, it has proven to be an incredible medium to spread the sustainability message and has demonstrated a real grassroots support for the environment and sustainable practices.
Overall, the competition reached more than 30,000 people nationwide through 17 film screenings, over 1,000 website visits and hundreds of YouTube views.
The winning films are available on the Nudge by Mirvac YouTube page